Coffee Varietal - Why it matters…

From Coffee Growers at Origin to Importers and Coffee Roasters, the varietal of coffee can be part of the consideration when choosing to invest in this amazing product. Whether it is pest resistance, fruit yield, flavour or quality, the varietal plays an important role in how the end product presents in the cup. There are many different varietals of coffee grown in the world today and here are a few reasons why some are chosen above others and why some garner some of the highest prices in the world of specialty coffee.